LYB Conferences is the proud producer of the Integrated Marketing Communication (IMC) Conference media series. The first IMC Conference was hosted on the 27th & 28th October 2010 at the Crystal Towers Hotel in Century City, Cape Town (www.imcc.co.za). Not only does the multi-media event series boast a speaker line-up of prestigious marketing gurus and media partnerships with BizCommunity, Mail & Guardian and Trade Invest, but also educates its delegates through interactive workshops and controversial panel discussions. LYB has thrived to provide delegates and sponsors with valuable market opportunities.

The Cape Town IMC Conference 2010 was the first of many LYB produced annual marketing conferences; whereafter LYB Conferences plans to rapidly expand its conference portfolio into various corporate industries. The second IMC Conference shall be hosted at the Hilton Hotel in Johannesburg on the 6th & 7th June 2011, offering the local corporates the opportunity to benefit from this unique conference format. 2011 shall also usher in a new era of South African competitive conferencing, and welcome a variety of new conference ventures including a Luxury Summit and an Investment Summit which promise to fill the niche in these thriving industries. LYB is proud to announce the launch of the IMC Conference London 2011 and are currently investigating expanding its conferencing borders into the marketing capital of Hong Kong. Watch this space to benefit from our upcoming conference offerings.